绿灯效应．名牌是经过市场反复检验记之给企业和产品的“高级通行证”，企业拥有了名牌，一路上绿灯颜开．这种“绿灯效应”不仅体现在产品的市场竞争力上，还体现在企业其它各项活动中．如企业在技术改造、开发新品和扩大生产规模时，利用名牌的市场信誉，能顺利地向银行贷款 Green light effect. The brand name is a “high-level pass” that has been duly recorded by the market for enterprises and products. The company owns a brand name, and it is green. This “green light effect” is not only reflected in the market competitiveness of the product, but also reflected in other activities of the company. For example, when a company transforms its technology, develops new products, and expands production scale, it can use the brand reputation of the market to successfully lend to banks.