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随着物质文明与精神文明的不断进步与发展,售后服务在近几年引起了越来越多的是非话题:有人认为售后服务是营销策略中的法宝;有人则认为售后服务是一种质量无保证的象征,等等。国内某著名经济学家认为,强调售后服务必然导致三种弊端:一是消费者主权得不到满足;二是形式主义泛滥;三是某些企业通过产品价格向消费者转嫁不应有的服务成本,是对消费者权益的损害。从市场发展的终结来讲,我们认同取消售后服务的观点。但从中国计划经济走向市场经济的过程来看,我们则认
With the continuous progress and development of material civilization and spiritual civilization, after-sales service has caused more and more non-issues in recent years: Some people think that after-sales service is a magic weapon in marketing strategy; while others think that after-sales service is a quality Symbol of assurance, and more. A well-known domestic economist believes that after-sales service will inevitably lead to three drawbacks: First, the sovereignty of consumers can not be satisfied; Second, the proliferation of formalism; Third, some companies through the product price to consumers unserviceable services Cost is the damage to the rights and interests of consumers. In terms of the end of market development, we agree with the idea of eliminating after-sales service. However, judging from the process of China’s planned economy toward a market economy, we recognize