深圳广告行业整体发展水平处于全国前列,但仍落后于北京、上海、广州等地区。经济环境、行业环境、地缘环境、文化环境、品牌发展已成为深圳广告业发展的优势所在,同时区域差距、城市生存环境、产业链、广告理念、人才、广告公司综合能力、行业规范和自律也是深圳广告业目前和今后面临的系列问题和挑战。 Shenzhen’s advertising industry overall level of development in the nation, but still lags behind Beijing, Shanghai, Guangzhou and other regions. Economic environment, industrial environment, geo-environment, cultural environment and brand development have become the advantages of Shenzhen’s advertising industry. Meanwhile, regional disparity, urban living environment, industrial chain, advertising concept, talent, comprehensive ability of advertising companies, industry standard and self-discipline are also Shenzhen, the current and future advertising industry to face a series of issues and challenges.