自1984年洛杉矶奥运会开创了一条商业化道路以来,组委会的经营最大限度地挖掘了奥运赞助的资源,合理分配奥运赞助带来的利益,调动了所有成员的积极性。这一具有开创性的改革取得了喜人的成就,奥运会扩大了规模,成为全球最受欢迎的体育赛事。这一变化离不开全球企业对奥运会的支持与赞助。在文明杂志社推出“新北 Since 1984, when the Los Angeles Olympic Games opened up a commercial road, the operation of the Organizing Committee has maximized the resources sponsored by the Olympic Games, rationally allocated the benefits brought by the Olympic sponsorship and mobilized the enthusiasm of all the members. This groundbreaking reform has achieved gratifying results, with the Olympic Games expanding in size and becoming the most popular sporting event in the world. This change is inseparable from the global business support and sponsorship of the Olympic Games. In the civilized magazine launched ”New North