过去人们把展览会与展销会混同在起,把它作为销售手段,而不是作为营销措施,而现在企业意识到,在展览会上顾客不仅可以通过交谈来熟悉产品,也可以通过感官刺激,获得有关企业和产品的信息。因此展览会实现了品牌和产品的情感化,越来越多的企业把参展纳入市场部门的重要工作内容, In the past, people used the exhibition as a marketing tool instead of as a marketing measure, and now they realize that customers can not only get acquainted with the product through conversation during the exhibition, but also through sensory stimulation Information about businesses and products. Therefore, the exhibition has realized the emotionalization of brands and products, more and more enterprises to participate in the exhibition an important part of the work of the marketing department,