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在奥地利西部蒂罗尔州首府因斯布鲁克东行十几英里处,有一个名为瓦腾斯(Wattens)的小镇,它是施华洛世奇水晶在全世界仅有的两间工厂所在地。就像可口可乐守护着配方“X”那样,施华洛世奇公司至今仍保持着家族经营方式,把水晶制作工艺作为商业秘密代代相传,至今他们仍然独揽多个与水晶切割有关的专利。尽管施华洛世奇慷慨地向人们展示了世界上最璀璨夺目的水晶产品,但这个品牌背后却隐藏了小心翼翼地保存了一百多年的水晶秘密。
Just over a dozen miles east of Innsbruck, the capital of Tyrol, western Austria, there is a small town called Wattens, home to two of Swarovski’s only plants in the world. Just as Coca-Cola is guarding Formulation X, Swarovski still maintains a family-run style that uses crystal-making techniques as trade secrets, and so far they still monopolize several patents related to crystal-cutting. Although Swarovski generously presented to people the world’s most dazzling crystal products, but behind the brand but hides carefully preserved crystal secrets for more than 100 years.