“努力就有机会,雕牌洗衣粉。”这是雕牌洗衣粉最近新推出的广告语,其广告片采用了雕牌广告惯用的情感攻势,截取了下岗工人走上新的工作岗位时的几个片断,在改编自刘欢力作《从头再来》的歌曲声中,我们能从广告画面上感受到下岗工人历经磨难、苦尽甘来的那份欣喜与自信,“昨天一切悄然逝去,只是记忆中的荣誉,从头起,始终坚信,努力就有机会,经历过,才会明白……努力就有机会,雕牌洗衣粉。”整个广告确有感人之处,但广告结尾语峰一转,“努力就有机会,雕 ”This is the latest slogan washing powder washing machine, the commercial uses the usual advertising Diaogou emotional offensive, intercepted laid-off workers embarked on a new job In a few episodes of the song adapted from Liu Huan Li as “all over again”, we can feel the joy and self-confidence of laid-off workers after suffering and suffering from the advertisements. “Yesterday everything quietly passed away but memorized In the honor, from scratch, always firmly believe that efforts have the opportunity to experience, will understand ...... Efforts will have the opportunity to Diao washing powder. ”The ad is touching, but the end of the language Yufeng a Turn, "hard to have a chance, carved