我国企业在经历了“生产导向”、“消费导向”的竞争阶段后，已进入“形象竞争”的年代。品牌竞争成为企业“形象竞争”的核心。企业要想在市场竞争中求得生存和发展，就必须制定自己的名牌战略。现就我们山西杏花村汾酒厂股份有限公司实施名牌战略谈谈自己的一些看法。　　首 After experiencing the stage of “production-oriented” and “consumer-oriented” competition, Chinese enterprises have entered the era of “image competition.” Brand competition has become the core of “image competition” of enterprises. Enterprises in order to survive in the market competition and development, we must develop their own brand strategy. Now we Shanxi Heng Fa Chuen Fen Wine Co., Ltd. to implement brand-name strategy to talk about some of their own views. First