现代社会到处充满了广告,广告中到处充满了公众人物。公众人物因其本身的特点成为广告的绝佳媒介,由于巨大的利益动机,公众人物代言的虚假广告层出不穷,不仅给消费者带来人身和财产的损害,而且带来极大的社会危害性。在公众人物代言的虚假广告中,公众人物是否要承担责任,什么情况下要承担责任,本文对其进行了浅显的分析。 Modern society is full of advertisements, full of public figures in advertisements. Because of its own characteristics, public figures become the best medium for advertising. Due to the huge motivation of interests, false advertisements of public figures endorse in an endless stream, which not only damages consumers and property, but also brings great social harm. In the false advertisements of public figures, whether or not public figures should take responsibility and under what circumstances should bear the responsibility, this article makes a brief analysis of them.