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随着以平板电脑、智能手机为代表的移动终端的普及,视听传媒迅速进入多屏时代,电视视频、网络视频、移动网络视频、户外视频、楼宇液晶电视、车载电视等等,越来越多的移动终端渗入到受众的日常工作与生活中。面对日新月异的新媒体发展,电视媒体如何应对挑战,如何通过版权运营实现成功转型,为广大观众提供符合市场需求的升级服务,是每一个电视人需要面对的重大课题。一、多屏时代的媒体特点(一)移动终端大量分流电视观众
With the popularization of mobile terminals represented by tablet PCs and smartphones, the audiovisual media has rapidly entered the multi-screen era. More and more TV and video, online video, mobile web video, outdoor video, building LCD TVs, car TVs, Of the mobile terminal into the audience’s daily work and life. In the face of the ever-changing new media development, how to deal with the challenges of the television media, how to achieve a successful transition through copyright operation and provide the general audience with the upgrading service that meets the market demand are major issues that every TV personality needs to face. First, multi-screen era of media features (A) a large number of mobile terminals diversion television viewers