论文部分内容阅读
为加大对“一带一路”国家战略的宣传,北海市于2016年7月上旬在北京北海公园举办了“一带一路·北海遇见北海”系列外宣活动的启动仪式,引起了社会各界的热烈反响,被认为巧妙地利用同名结缘,吸引公众眼球,成为“传播声音、讲好故事”的城市形象营销新范例。习近平主席2013年提出“一带一路”倡议。北海是古代“海上丝绸之路”的重要始发港,是21世纪海上丝绸之路与丝绸之路经济带有机衔接的重要门户。我们发现,
In order to intensify the publicity of the “Belt and Road” national strategy, Beihai City held the launching ceremony of the “Outreach and Beihai” series of propaganda activities in Beihai Park in Beijing in early July 2016, causing the social Warm response from all walks of life, is considered clever use of the same name, get the public eye, become “spread the sound, tell a good story ” a new example of city image marketing. President Xi Jinping put forward the “Belt and Road Initiatives” in 2013. Beihai is an important port of departure for the ancient “Silk Road on the Sea” and an important gateway for the organic connection between the maritime Silk Road and the Silk Road economic zone in the 21st century. we discover,