杭州博采广告制作有限公司总经理李炼在国外,影视广告行业有诸如制片人工会、编剧工会等专门的权威性行业机构,制定行业规则,维护行业秩序。国内还缺乏这样的令人信服的权威性机构,这次的影视广告产业宣言至少说明我们有清醒的认知,代表行业发出了我们自己的声音和倡议。影视广告产业处于整个广告产业食物链的末端,随着科技的进步,这个行业的神秘性日渐被揭开,很多并不具备资质的人进入这个行业,使得创意、技术变得越来越廉价,鱼 Li Lian, general manager of Hangzhou Boca Advertising Co., Ltd., has overseas specialized agencies such as producer associations and screenwriter unions in the film and television advertising industry to formulate industry rules and maintain order in the industry. The lack of such a convincing authority in the country, the film and television advertising industry declaration at least shows that we have a clear understanding of the industry on behalf of our own voice and initiative. Television advertising industry at the end of the entire advertising industry food chain, with the progress of science and technology, the mystery of this industry has been gradually opened, many do not have qualified people into the industry, making creative, technology becomes more and more cheap, fish