智慧旅游是现代信息技术驱动旅游业创新发展出现的新形态,代表了旅游产业未来发展潮流。潍坊市智慧旅游在提高信息服务能力、打造旅游公共服务体系等方面有了较大发展,但仍面临着基础条件建设薄弱、资金投入不足、人才缺乏等制约因素。潍坊市发展智慧旅游,应重点做好顶层设计和总体规划、构建智慧旅游信息管理平台、完善智慧旅游服务应用体系、营销体系、运营模式等工作。 Wisdom tourism is a new form that modern information technology drives the innovation and development of tourism and represents the future development trend of tourism industry. Weifang Wisdom Tourism has made great progress in improving information service capabilities and building a tourism public service system, but it still faces the constraints of weak basic conditions, insufficient capital investment and lack of qualified personnel. Weifang City, the development of intelligent tourism, should focus on top-level design and overall planning, building a smart tourism information management platform, improve the smart travel service application system, marketing system, operating mode and so on.