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产品:汰渍全效除菌系列资源:《快乐宝贝GO》专场(2012年9月)。效果:专场订制,推动新品上市。2012年7月,汰渍联手舒肤佳推出全效除菌洗涤系列,配合新品上市,通过亲子平台与消费者深度互动,培养除菌意识,宣传家庭清洁理念,推动新品销售,同时力邀汰渍代言人海清到场,特别设计感人父女团聚携手冲关,融入汰渍关爱家庭理念,形成公关活动的传播爆点。
Product: Tide All-in Germicidal Series Resources: “Happy Baby GO” Session (September 2012). Effect: special order, to promote new products. In July 2012, Tide joined hands with Shu-kai to launch the full-effect germicidal and washing series. With the launch of the new product, the Company deeply interacted with consumers through the parent-child platform to cultivate the awareness of sterilization, promote the concept of family cleaning and promote the sales of new products. In addition, Hai Qing arrived at the scene, especially the design of touching father and daughter reunification together punching off, into the concept of Tide care for the family, the formation of the public relations activities of the explosion point.