网购广告语言伴随着网络购物的兴起而出现、为人们所熟知,并促进了网购产业的发展和繁荣。为了了解网络广告语言的特色,以社会语言学为指导,对网络广告语言进行了分析,发现在社会因素的影响下,网络广告语言具有现实、地域、性别、年龄、阶层等特性。 The language of online shopping advertising appears along with the rise of online shopping, is well known and has promoted the development and prosperity of the online shopping industry. In order to understand the characteristics of online advertising language, guided by social linguistics, this paper analyzes the online advertising language and finds that under the influence of social factors, online advertising language has such characteristics as reality, geography, gender, age and class.