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电视模式不仅只是一个电视种类,它的核心是资本主义在知识产权上的扩张。《电视模式时代》这本书,第一次全面的从历史、政治、经济的角度来讲述西方电视模式在全球范围內的价值链形成和运作规律。本文以文化研究为基石,以全球价值链理论为分析指导,对西方模式交易的历史和现状进行了梳理,为电视研究在“媒体帝国主义”和“世界全球化”的学术辩论中,提供了一个新的方向,以探讨文化、全球化和资本主义之间的相互关系。本文总结了该书在理论和实践中的贡献,对其在区域化研究等方面的局限提出了建议。
Television mode is more than just a television genre. Its core is the expansion of capitalism in intellectual property. The book “The Age of Television Models” is the first comprehensive review of the formation and operation of the value chain of the western television model on a global scale from a historical, political and economic point of view. Based on the study of culture and the analysis and guidance of the global value chain, this paper reviews the history and current status of the western model transactions and provides a platform for the academic debate on television studies in “Media Imperialism” and “Globalization” Provides a new direction to explore the interrelationship between culture, globalization and capitalism. This paper summarizes the contribution of the book in theory and practice, and puts forward some suggestions on the limitations of regionalization research.