从1979年开始,中国广告业走上了一条快速复兴与发展之路。在20余年的艰辛历程中,涌现出一大批朝气蓬勃、个性鲜明的广告人。可以说,正是无数个广告人的倾心奉献与辛勤劳作,共同构成了中国广告业多彩多姿的历史画卷。因此,回顾、总结我国广告业的发展进程,不能离开活生生的广告人,不能忽视具体的、个体的人的创造。否则,我们得出的结论就可能是片面的、主观的。本文 Since 1979, China’s advertising industry has embarked on a path of rapid recovery and development. In the difficult course of more than 20 years, a large number of vibrant and distinctive advertisements have emerged. It can be said that it is the dedication and hard work of countless advertisers that together form a multifaceted history picture of the Chinese advertising industry. Therefore, reviewing and summarizing the development process of China’s advertising industry cannot leave living advertisers, nor can we ignore the specific and individual human creation. Otherwise, our conclusions may be one-sided and subjective. This article