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背景资料:北冰,属龙。MBA 工商管理硕士,曾从事文化、新闻工作,写诗作文,作品散见全国报刊。1990年下海进入商界。现任湖南赛林企业战略中心、湖南赛林广告有限公司常务副总经理。先后参与太阳神、杉杉西服、九芝堂药业、佳事得商贸、中国虎服饰、屈原酒业、五强产业集团等著名企业和北大百年校庆的策划。“杉杉西服,不要太潇洒”这句广为流传的广告语即出自他的创意。1998年一本畅销书《策划为王》将北冰列入全国著名策划人予以推介。
Background information: North ice, is a dragon. MBA MBA, engaged in culture, journalism, writing poetry, works scattered throughout the national press. In 1990 the sea entered the business community. The current strategy of Hunan Sailin business center, Hunan Sailin Advertising Co., Ltd. executive vice president. Has participated in the sun god, Shanshan suit, Jiuzhitang medicine, good business in commerce, China Tiger costumes, Qu Yuan wine, the top five industrial groups and other famous enterprises and Peking University Centennial celebration planning. “Shanshan suit, not too smart,” the phrase widely circulated advertising that is derived from his ideas. In 1998 a best-selling book “planning for the king” will Beichen included in the famous planners to promote.