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广告是一种推销产品的手段,也是一种艺术文化。在现今众多的成功广告当中,创作者不断地去塑造广告中的形象价值,强化人们的审美观。因为对美的追求是人高层次精神需要和高质量生活的一个标志,女性美是人们所追求的美,所以女性美的形象深得广告主与广告人的青睐。广告中运用女性美的形象来推销产品过程中,女性的美能左右受众对产品认识,制约受众对产品的理解。灵活运用女性形象美,正确传达女性美的功能价值,能刺激人们的欲求,并劝说人们的购买或达到传播的产品的效果。
Advertising is a means of marketing products, but also an art and culture. Among the many successful advertisements today, creators continue to shape the image value of advertisements and enhance people’s aesthetic standards. Because the pursuit of beauty is a symbol of high-level spiritual needs and high-quality life, the beauty of women is the pursuit of beauty, so the image of women is well received by advertisers and advertisers. Advertising in the use of the image of women in the United States to promote the image of the product process, women’s beauty around the audience to product awareness, restrict the audience’s understanding of the product. The flexible use of the beauty of female images can correctly convey the functional value of female beauty, stimulate people’s desires and persuade people to buy or reach the effect of the products they spread.