随着我国社会主义市场经济体制改革的深入,特别是知识经济时代的到来和我国加入WTO的日益临近,经济和信息全球化的潮流将使全球范围内的竞争更加激烈。党的十五大对新闻出版业提出“加强管理、优化结构、提高质量”的要求,同时国家对出版业又是实行独立核算、自负盈亏、适当扶持的经济政策,我们必须“抓住机遇 迎接挑战 With the deepening of the socialist market economy reform in our country, especially the advent of the era of knowledge economy and the accession of our country to the WTO, the trend of globalization in economy and information will intensify the global competition. The 15th National Congress of the Communist Party of China has put forward the requirements of press and publication industry on “strengthening management, optimizing structure and improving quality”. At the same time, the state has also implemented an economic policy of independent accounting, self-financing and appropriate support to the publishing industry. We must seize the opportunity to meet challenge