论文部分内容阅读
举世瞩目的雅典奥运会落下了帷幕,中国运动员取得了史无前例的骄人战绩回到祖国,健儿们来不及休息便投入到了另一场奥运商战中。实际上,这场奥运商战在奥运会之前便已先期打响。8月9日,即将出征奥运会的体育明星刘翔、滕海滨、马琳成为雅典奥运会期间可口可乐新的形象代言人,以他们为主角拍摄的“要爽由自己”可口可乐新广告片开始强力播放,同时,以这三位世界冠军形象为主题的可口可乐奥运包装也开始在全国市场限量销售。在此之前,三星与另一个奥运火炬接力参与合作伙伴、TOP 赞助商可口可乐一起,利用各国运动员,把奥运会的情感和精神连同三星的品牌形象,带到曾经主办或即将主办夏季奥运会的城市。
The world-renowned Athens Olympic Games came to an end, and the Chinese athletes made an unprecedented impressive return to the motherland. The athletes, who had no time to rest, devoted themselves to another Olympic war. In fact, this Olympic Games commercial war started well before the Olympics. On August 9, sports stars Liu Xiang, Teng Haibin and Ma Lin about to be exiting the Olympic Games will become the new image spokespersons of Coca-Cola during the Athens Olympic Games. With their starring “Coco Cola” , Coca-Cola Olympic packaging with the theme of the three world champions also started to sell in limited quantities in the national market. Prior to this, Samsung and another Olympic Torch Relay participating partner, TOP sponsor Coca-Cola, took advantage of athletes from all over the world to bring the Olympic spirit and spirit together with Samsung’s brand image to cities that once hosted or are about hosting the Summer Olympics.