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基于科教专题片“科学性”的本质,传者和受众对于科教专题片的认知情况有所固化,随着科学技术水平进步,高精尖的科研成果与广泛受众之间的流通与传播出现困难,传者和受众以往对于科教专题片的框架不再适用于对科教专题片新的认知。因此,探索科教专题片在内容、方式上的框架重构策略以适应科教专题片传播现状,为本文主旨。
Based on the essence of science and education feature film “Science”, the audiences and audiences have cured the cognitive situation of science and technology feature films. With the improvement of science and technology, the circulation of high-tech research achievements and a wide range of audiences and Difficult to disseminate the audiences and audiences in the past framework for science and technology feature films no longer apply to the new knowledge of science and technology feature films. Therefore, to explore the science and technology feature film in the content and method of frame reconstruction strategy to adapt to the situation of science and technology feature film transmission, as the main thrust of this article.