随着河南动漫产业在规模上不断粗犷式的发展,诸多发展困境的问题也逐渐凸显出来,特别是在动漫品牌的打造和中原文化资源利用方面缺乏认知和研究。本文试图以打造河南动漫产业的品牌化为视角,分析河南动漫与中原文化相结合的可行性,梳理动漫创作中可融入的中原文化元素,并提出动漫产业与中原文化相融合的路径。 With the continuous development of Henan animation industry on the scale, the problems of many development dilemmas also gradually become prominent. Especially, there is a lack of cognition and research on the building of cartoon brands and the utilization of cultural resources in the Central Plains. This article attempts to build Henan animation industry from the perspective of branding, analysis of the combination of Henan animation and the feasibility of the Central Plains culture, combing animation elements can be integrated into the culture of the Central Plains, and put forward the animation industry and Central Plains culture integration path.