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随着社会的发展,广告与媒体的表现形式也日新月异。广告传媒的发展方向及设计手法也在不停地进步、变化。在广告众多的表现形式中公益广告占着较大的比例。公益广告的存在是一个提升社会道德价值观的产物,在受众解读广告的同时广告中的所含带附加价值会随着受众的理解被受众记忆。本文的写作意图在于在介绍广告传媒的形式时重点阐述在广告中公益广告中的显在价值及附加价值的运用及体现。
With the development of society, the manifestations of advertising and media are also changing with each passing day. Advertising media development direction and design techniques are constantly improving and changing. In the numerous forms of advertising public service ads accounted for a large proportion. The existence of public service ads is a product of promoting social moral values. When the audience interprets the advertisements, the added value contained in the advertisements will be memorized by the audience as the audience comprehends. The purpose of this article is to introduce the presentation of advertising media in the form of emphasis on public service advertising ads in the apparent value and use of value-added and embodied.