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近年来,随着智能终端和移动互联网的快速发展,以及用户碎片化阅读习惯的形成,短视频正以迅猛之势进入我们的生活。短视频是一种基于数字技术和移动互联网技术,在新媒体平台上广泛传播的视频内容。它以短、小、快、分享的传播优势,不拘一格、生动活泼的表现形式,成为大众文化消费的首选。在快速发展的同时,短视频的质量问题也日显突出,内容单一,同质化、低俗化现象比较普遍,专业化程度低。
In recent years, with the rapid development of smart terminals and the mobile Internet, and the formation of user’s fragmented reading habits, short videos are rapidly entering our lives. Short video is a video content that is widely disseminated on new media platforms based on digital technologies and mobile Internet technologies. It is short, small, fast, share the dissemination of advantages, eclectic, lively and vivid forms of expression, become the first choice for mass cultural consumption. At the same time of rapid development, short video quality problems are also increasingly prominent. The contents of a single, homogenization, vulgarization are more common, and the degree of specialization is low.