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中国共产党消费文化的客观存在与理论自觉之间的现实差距是中国共产党消费文化研究的基本前提。消费主义巨大的社会破坏性与渗透力亟待以社会主义为方向的消费文化革命的发生,而中国共产党自身建设的现实考验也需要对中国共产党消费文化进行系统的理性认识。中国共产党历史使命的阶级本质、国家定位进而世界意义构成了中国共产党消费文化的内在规定性与理论着力点,同时也成为中国共产党消费文化研究的价值指向。
The realistic gap between the objective existence and the theoretical self-consciousness of the CPC’s consumer culture is the basic prerequisite for the study of consumer culture in the CPC. The destructive and penetrating social destructiveness of consumerism calls for the occurrence of a consumer culture revolution oriented by socialism. The reality test of the CPC itself also needs to systematically and rationally understand the consumer culture of the Chinese Communist Party. The class nature, national orientation and world significance of the historical mission of the Chinese Communist Party constitute the internal prescriptive and theoretical focal point of the CPC’s consumer culture, and at the same time, it has also become the value point of the CPC’s consumer culture research.