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广东健力宝集团有限公 司,经受住了一段时期以来市 场持续疲软、竞争日趋加剧的 严峻考验,在振兴民族饮料工 业的道路上又迈出了坚实的步 伐。到8月28日,该集团今年 的产值、销售收入均突破28亿 元,各项经济指标以比去年大 幅增长20％以上的骄人成绩, 迎来了“健力宝”问世暨赴奥运 12周年的纪念日。 作为国内最大的碳酸饮料 生产企业,健力宝最主要的竞 争对手是世界著名的两大可乐 品牌。健力宝出世12年,与“两 乐”的竞争也持续了12年。这 期间特别是近几年来,国内过 去有名的一批碳酸饮料在与世 界著名品牌的竞争中,纷纷改 弦易帜,唯有健力宝“风景这边 独好”,大旗始终不倒,并在国 内市场上取得了与“两乐”同样
The Guangdong Jianlibao Group Co., Ltd. has withstood the grim tests of the continued weakness of the market and increasingly fierce competition for a period of time, and has taken another solid step in the process of rejuvenating the national beverage industry. By August 28th, the group’s output value and sales revenue exceeded 2.8 billion yuan this year, and each economic index achieved an impressive 20% increase over the previous year, ushering in the birth of Jianlibao and the 12th anniversary of the Olympics. Remembrance day. As the largest carbonated beverage manufacturer in China, Jianlibao’s main competitors are the world’s two most famous Coke brands. Jianlibao was born 12 years ago, and the competition with “Two Fun” also lasted 12 years. During this period, especially in recent years, a number of domestic famous carbonated drinks in the past have competed with each other in the competition with world-famous brands. Only Jianlibao “has a good view on this side”, and the flag has not fallen, and it has been at home. The market has achieved the same with “two music”