联想与电通的合作始于1997年。至今正好10年。在这10年的时间里,联想从一个本土的公司逐渐成长为一个面向国际的大公司,而北京电通作为一家日本背景的广告公司也通过与客户的并进式合作,逐渐适应了中国市场,得到了长足的发展。在电通与联想合作的这10年中,除了印证一些条条框框的理论外,肯定还有更多的精彩值得所有的企业和广告公司去细细品味。 Lenovo and Dentsu cooperation began in 1997. So far exactly 10 years. During these 10 years, Lenovo gradually grew from a local company into a large international-oriented company. As a Japanese-based advertising company, Beijing Telecommunication Co., Ltd. gradually adapted to the Chinese market through its co-operation with its customers. Has made considerable progress. In the past 10 years of cooperation between Dentsu and Lenovo, in addition to confirming some of the rules and regulations, there must be more exciting and worthwhile company and advertising agency to savor.