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对我国现阶段的图书定价问题,既要关注社会反响更要开展专业研究。近年来书价猛涨是事实,但相比较于其他行业和居民收入的增长、比较于西方国家(地区)的书价,我国书价不仅不高,而是偏低。书价低,已经不利于出版业乃至国家文化事业的发展。图书定价销售还是折扣销售,各有利弊;即使“折扣战”也并非十恶不赦。这些,对图书市场生态到底是毁灭性的破坏还是建立新秩序前的惨烈拼杀?不宜轻下定论。目前,图书定价的种种问题,还是交给市场解决为好。
At the present stage of pricing books in our country, it is necessary to pay attention to social repercussions but also to carry out professional research. Book prices soared in recent years is a fact, but compared to the growth of other industries and resident income, compared to the book prices in Western countries, our book prices not only not high, but low. Low book prices, has not conducive to the publishing industry and even the development of national cultural undertakings. Book pricing sales or discount sales, each has its own advantages and disadvantages; even if “discount war ” is not heinous. These, the book market ecology in the end is a devastating destruction or the establishment of a new order before the brutal fight? At present, the problems of pricing books, or to the market to solve as well.