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2011年5月,《武汉晚报》根据读者市场变化及市民实际需求,在原有新闻热线基础上搭建读者服务平台,致力于为读者和市民提供可靠、有保障的各类居家生活服务,并将其延伸进武汉各大社区,提供“贴身式”周到有效服务。这是在媒体发展新格局与新态势下让报纸品牌拓展与增值,形成聚合效应而迈出的重要一步。
In May 2011, according to the changes in the market of readers and the actual needs of the public, Wuhan Evening News set up a reader service platform based on the original news hotline and devoted itself to providing readers and citizens with reliable and guaranteed home life services. Extensive into the major communities in Wuhan, to provide “personal ” thoughtful and effective service. This is an important step toward expanding and adding value to the newspaper brand and forming a synergistic effect under the new situation and pattern of media development.