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炒作,是通过制造噱头,吸引目标受众的关注,以达到实现利益之目的。炒作这个事,并非新事物,古已有之,即便在远离尘世喧嚣的寺庵,也不乏这样的高手。割破头的罗汉北宋王辟之所著的《渑水燕谈·卷九·杂录》中有一个故事《游僧》,揭露了江南某寺院让僧人扮成罗汉堂里的罗汉,装神弄鬼,骗人钱财的伎俩。这个故事说,江南某县郊野有个古庙,只因地僻山险,所以人烟稀少。没有信徒施舍,僧人的日子自然凄苦。
Hype, through the manufacture of gimmicks, to attract the attention of the target audience, in order to achieve the purpose of achieving benefits. Hype, this is not a new thing, the ancient has been, even in the far away from the hustle and blessings of Temple Temple, there is no shortage of such experts. Broken head Luo Han Wang Pubei in the Northern Song Dynasty, “Swish Shui on the volume of nine hybrid” there is a story “Tour monk”, exposing a monastery in the southern part of the monks as Luo Han Hall Lohan, foxing God, lie Trickery of money. This story tells us that there is an ancient temple in the countryside of a county in the south of Yangtze River. No believer alms, monks naturally miserable days.