当各家电厂家终于从一二级终端市场脱出身来,跳入三四级市场——这一拥有全国近四分之三的人口、不可限量的市场潜力的“蓝海”时,三四级市场的恬静风光便不复存在了,美的空调的“乡镇空调普及革命”、志高空调的“乡镇总动员”……三四级市场上杀伐之声四起。然而,家电厂家运作一段时间后,发现要么资源投入像打了水漂,要么感觉营销重心下移导致人员臃肿、队伍庞大,三四级市场并非“软柿子”那样好捏。 When the various appliance manufacturers finally emerge from the secondary terminal market, jumping into the 34 markets - the “Blue Ocean” with nearly three-fourths of the population and an unlimited market potential, Of the tranquil scenery will cease to exist, the United States air-conditioning, “the popularity of township air-conditioning revolution,” Chigo air-conditioning “township mobilization” ... ... 34 market four voices of the cut. However, after a certain period of operation, the home appliance manufacturers find that they either invest resources like flooding, or they feel the marketing center of gravity leads to the bloated staff and the huge team. The 34 markets are not as good as the soft persimmons.