“品牌制胜”乃企业做强做大、长盛不衰的秘诀,已成为当今企业营销界的共识,更是咨询培训业的招牌菜。但是在化工行业,一直有单品牌与多品牌并存的市场格局,也因此衍生了“做品牌”与“做渠道”的 “Brand Winning ” is the secret that enterprises can grow stronger and prosper. It has become the consensus of today’s enterprise marketing circles, and it is also a signature dish for consulting and training industry. However, in the chemical industry, there has been a single brand and multi-brand coexistence of the market structure, it is derived from the “brand” and “channel”