科学的业绩考核必须体现以人为本的原则企业销售业绩难于上升的原因,除产品、市场、营销策划等因素外,关键在于“以人为本”的原则未能落实到企业的营销管理制度中去。在业务员业绩考核中体现以人为本的原则,首先应认真研究业务员的需求、业务 Scientific performance evaluation must reflect the principle of people-oriented Business sales performance is difficult to increase the reasons, in addition to products, marketing, marketing planning and other factors, the key lies in “people-oriented ” principle failed to implement the enterprise marketing management system. In the performance evaluation of salesman reflects the principle of people-oriented, first of all should carefully study the needs of sales, business