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邓效锋,高级记者,清华大学EMBA。现任天津日报报业集团广告中心主任、企划部主任,《天津日报》广告处处长、《每日新报》编委、广告部主任,是集资深广告人、职业报人、创新策划人等各种角色于一身的复合型人才。在他的带领下,津报集团广告经营实现了连年跨越式增长,2005年成功跻身全国报业集团五强。从8000万到8个亿,津报集团短短7年之间广告总量增长10倍,市场占有率和利润率名列全国前茅。北京大学、中国人民大学等媒体研究机构和相关媒体专家对津报集团的经营业绩给予高度评价,称其为“天津日报现象”。
Deng Xiaofeng, senior reporter, Tsinghua University EMBA. Incumbent Tianjin Daily Newspaper Group Advertising Center Director, Planning Department, “Tianjin Daily” Director of Advertising, “Daily News” editorial board, director of advertising is a deep advertising, career newspaper, creative planners, etc. A variety of roles in a composite talent. Under his leadership, Jinbao Group’s advertising business achieved leapfrog growth year after year, and in 2005 it successfully ranked among the top five newspapers in the country. From 80 million to 8 billion, Jin Bao Group, the total amount of advertisements increased by 10 times in just seven years, the market share and profit rate among the best in the country. Peking University, Renmin University of China and other media research institutions and relevant media experts spoke highly of Jinpeng Group’s operating performance, calling it “the phenomenon of Tianjin Daily News.”