文章介绍了美国大众出版业的数字化现状,包括其规模与比例、销售渠道及市场份额、图书类型与市场份额、电子书销量变化趋势等内容,并对美国大众出版数字化进程中的一些问题进行思考,以期给国内行业发展有所启示。 This paper introduces the digital status quo of American mass publishing industry, including its scale and proportion, sales channel and market share, book type and market share, the trend of e-book sales volume, and some other issues in the process of digitization of mass publishing in the United States , With a view to the development of the domestic industry has some inspiration.