伴随着环境污染等问题的加剧,如何提升中国企业社会责任意识就显得尤为重要,本文把企业实施CSR动力纳入到理论框架中去解释为何我国企业社会责任意识较低,最后得出我国政府政策导向应为提高企业社会责任行为与企业利润最大化之间相容性,同时强制企业实施CSR行为要有计划分步骤进行。 With the intensification of environmental pollution and other issues, how to enhance the awareness of Chinese corporate social responsibility is particularly important. This article puts CSR motivation into the theoretical framework to explain why corporate social responsibility awareness in China is low, and finally draws government policy guidance. It is necessary to improve the compatibility between the corporate social responsibility behavior and the maximization of corporate profits, and at the same time to force companies to implement CSR behaviors in a planned and step-by-step manner.