论文部分内容阅读
品牌作为一个最具传播力、影响力、感召力的价值载体,已经成为全球市场竞争体系中的核心力量,全球竞争已进入品牌时代。据预测,未来10年全球应用在园林景观、庭院花园、建筑装饰等领域户外木材/竹材行业产值将超过万亿,市场发展空间巨大。然而,我国户外木材/竹材仍然是一个新兴市场,户外木材/竹材产品市场仍缺乏整体品牌竞争力,在技术研发、质量控制、品牌建设、市场推广等方面都与
As one of the most communicative, influential and charismatic value carriers, the brand has become the core force in the global market competition system. Global competition has entered the brand era. It is predicted that in the next 10 years, the output value of the outdoor timber / bamboo industry in the fields of landscape architecture, garden garden, building decoration and other fields will exceed one trillion and the market will have huge space for development. However, China’s outdoor wood / bamboo is still an emerging market, the outdoor wood / bamboo products market is still lack of overall brand competitiveness in technology research and development, quality control, brand building, marketing and so on