实际上,对传统企业来说,在因特网上建立网站树立企业形象,开展网上营销只是浅层次的电子商务应用,也很难真正体现电子商务的显著优势来。从本质上来看,传统企业的电子商务发展战略应该是以因特网为核心的信息技术在企业的生产、研发、营销、采购、客户服务、财务、人力资源管理等各个环节全方位的应用,达到降低企业成本、提高经营效率和经济效益、开拓市场空间、增进客户满意度、从而显著增强企业市场 In fact, for traditional enterprises, establishing a website on the Internet establishes a corporate image, and online marketing is only a shallow application of e-commerce, and it is difficult to truly reflect the significant advantages of e-commerce. In essence, traditional enterprise e-commerce development strategy should be based on the Internet as the core of information technology in the enterprise’s production, research and development, marketing, procurement, customer service, finance, human resources management and other aspects of a full range of applications, to achieve reduction Corporate costs, improved operational efficiency and economic benefits, market space development, customer satisfaction enhancement, and a significant increase in the corporate market