用心琢磨新闻导语

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我在厂里兼管对外通讯报道工作,经常为新闻单位采写新闻稿件。怎么把仅有几十个字,甚至十几个字的新闻导语写得生动、引人?近两年,我在这方面做了一些有益的尝试。前年,我把本厂钣金车间材料员洪福仁采用科学方法节约钢材的情况写成稿子,参加《北京日报》举办的“无名者剪影”征文。可是,改了几遍,总觉得导语平淡无味,总是“发扬勤俭精神”、“树立节约思想”那几句话。于是,我就先把稿子放下了。有一天,我到街上买东西,看见一个推车卖年糕的。那乳白色的年糕上摆满了五颜六色的果料:红蜜枣、黄杏干、丝瓜条、白藕丝……嘿,真让人馋涎欲滴,不买 I am in charge of overseas communications coverage in the factory, and I often write press releases for news organizations. How can we write a few ten or even a dozen words of news guideword vividly? In the past two years, I have made some useful attempts in this regard. Two years ago, I wrote a manuscript to Hong Furen, a member of the factory sheet metal workshop, using scientific methods to save steel and participated in the essay “Silhouette of the Unknown” held by Beijing Daily. However, changed several times, I always feel dull and tasteless, always “carry forward the spirit of thrift”, “establish a conservation thinking” that a few words. So, I put down the manuscript first. One day I went shopping in the street and saw a cart selling cakes. That milky rice cakes filled with colorful fruit: red candied apricots, dried apricot, loofah strips, white lotus silk ... Hey, really tempting, do not buy
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