论文部分内容阅读
由拥有很多粉丝基底的热门网络文学作品进行改编的影视作品被称为影视IP,最常见的商业操作模式为电影版权、电视剧版权、网络游戏版权等多类型的、多产业链条的版权开发齐头并进的发展。电视剧《盗墓笔记》和《花千骨》在开播之前就各自拥有了庞大的粉丝群,《花千骨》的百度贴吧中粉丝积累了多达700万的帖子,《盗墓笔记》在贴吧里帖子更甚,达到了8000万。在微博、论坛里原著党正疯狂吐槽,而新增长的电视观
Movie and TV productions, adapted from popular online literary works with many fan bases, are referred to as video and IP. The most common commercial mode of operation goes hand in hand with the development of multiple types of copyright in multi-industry chains such as movie copyright, television drama copyright and online game copyright development of. TV series “Tomb Notes” and “Flower Bones” before the start of each have a huge fan base, “Flower Bones” in the accumulation of fans have up to 7 million fans, “Tomb Notes” posted in the post Even more, reached 80 million. In microblogging, the Forum is the original party Tucao crazy, and the new concept of television