广告不仅是文化的媲美,也是一定思想境界的展示,关系到企业形象,影响到消费者对产品的情感。尤如一个人有品格的高下、风度的俗雅一样,广告也有一个风度问题做广告者,自然希望竭尽全力将自己产品的优点凸现在消费者面前,自古王婆、也知卖瓜要自夸。但王婆并未贬低他人之瓜来抬高自家瓜的身价。社会心理有同情弱者趋向,倘惹王婆踩在别人肩上吹擂自己,怕是要被传为恶婆卖瓜了。同行是冤家,这是一种狭隘心理的表现。今日虽然商战激烈,商家也懂得努力塑造良好社会形象,因为良好形象是 Advertising is not only comparable to culture, but also a certain level of ideological display, related to the corporate image, affecting the consumer’s product emotion. Just as a person has the character, style and elegance, advertising also has a demeanor advertisers, naturally hope to make every effort to highlight the advantages of their products in front of consumers, since ancient times Wang Po, also know how to sell melons boast . But Wang Po did not demean the melons of others to raise their own worth. Social psychology tends to be sympathetic to the weak. If Wang Baibao tramples on his shoulders, fear is to be sold as a wicked woman. Peer is a friend, this is a narrow psychological performance. Although the business war is fierce today, businesses also know how to create a good social image, because a good image is