所有的管理者都有失败的时候,所有的管理者都犯过同样的根本性错误:屈服于某种诱惑。管理者往往将失败归咎于战略错误、不充分的营销、竞争的威胁和技术失误等。然而,这些仅仅是问题的表象。所有的管理者都犯过同样的根本性错误:屈服于某种诱惑。如果管理者们不愿面对和战胜这些诱惑,他们的所作所为将置企业于危险之中。 When all managers have failed, all managers have made the same fundamental mistake: succumbing to some kind of temptation. Managers often attribute failure to strategic mistakes, inadequate marketing, competitive threats and technical mistakes. However, these are merely appearances of the problem. All managers make the same fundamental mistake: succumbing to some kind of temptation. If managers are unwilling to face and overcome these temptations, what they do will put the business in jeopardy.