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视觉传达设计是服务于现代商业的艺术,其设计内容主要包括广告设计、标志设计、包装设计、企业形象设计、商店环境设计等,因为上述设计是以视觉形象的方式将信息向外界传达的,为此这类设计方式就称为“视觉传达设计”。视觉传达设计的基本要素为图片、文字、色彩等,设计师通过上述基本要素进行艺术创作,并以其作品独特的艺术魅力对人们的思想、情感、观念产生影响,进而达到企业与消费者之问互相沟通的目的。
Visual Communication Design is the art of serving modern business. Its design content mainly includes advertising design, logo design, packaging design, corporate image design, store environment design, etc. Because the above design is to convey information to the outside world in a visual image manner, To this end this type of design is called “Visual Communication Design.” Visual communication design of the basic elements of pictures, text, color, etc., designers through the above basic elements of artistic creation, and its unique artistic charm of the people’s thoughts, emotions, ideas have an impact, and thus reach businesses and consumers Ask each other for communication purposes.