经过两年多的努力,玉溪供电局营销工作基本实现了从“结果管理”向“过程管理+结果管理”转变,这是一套全新的营销绩效管理模式,旨在通过有效监控营销过程,及时发现问题,及时改进提升,控制好营销风险,提升客户满意度,取得好的营销成果。通过过程管理,该局营销工作朝“管理精益”和“服务精细”上大大前进了一步。细化管控标准便于及时纠偏在玉溪局分管营销的副局长叶利东看来,以前“几个指标定江山”的结果管理,仍然粗放。 After more than two years of hard work, the marketing work of Yuxi Power Supply Bureau basically realized the transformation from “result management ” to “process management + result management ”, which is a new set of marketing performance management mode designed to effectively monitor Marketing process, timely detection of problems, promptly improve and enhance, control marketing risk, improve customer satisfaction, and achieved good marketing results. Through process management, marketing efforts at the agency have taken a significant step toward “managing lean” and “service excellence.” Refinement of control standards to facilitate timely rectification In Yuxi Bureau Yeli Dong, deputy director of marketing in the view, the previous “a few indicators set Jiangshan ” results management is still extensive.