武夷山景区“一元游”门票制度使得景区游客数量和旅游收入得到大幅提升。文章分析了武夷山景区“一元游”营销策略概念及特点、实施“一元游”的可行性条件;总结分析“一元游”营销在增加客流量、增加旅游综合收益、对周边景点连带宣传作用、减少景区淡旺季客流差异、推进武夷山旅游业转型升级等方面取得的绩效。 Wuyi Mountain Scenic Area “One Yuan Tour ” ticket system makes the scenic area tourist numbers and tourism revenue has been greatly improved. This article analyzes the concept and characteristics of Wuyishan scenic spot “one yuan tour ” marketing strategy and the feasibility of implementing “one yuan tour ”; summarizes and analyzes "one dollar tour Attractions with publicity, to reduce the difference between the peak season passenger flow, and promote the transformation and upgrading of tourism in Wuyishan achieved the performance.