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数字媒体产业是继IT产业崛起后的又一个新的经济增长点,是21世纪的朝阳产业。与此变化相适应,上海数字媒体产业生存与发展的必经之路,就是加强竞争意识,提升竞争实力,这样才能在现实与未来的激烈竞争中立于有利地位。从竞争力角度研究数字媒体产业,是媒体经济学和管理学研究相结合的领域。对数字媒体产业的竞争力研究,不但是媒体产业战略管理理论研究的一个有机的组成部分,而且可以为媒体产业战
Digital media industry is another new economic growth point after the rise of IT industry, which is the sunrise industry in the 21st century. In line with this change, the only way for the survival and development of the digital media industry in Shanghai is to enhance the awareness of competition and enhance its competitiveness so that it can take a favorable position in the fierce competition between reality and future. Studying the digital media industry from the perspective of competitiveness is an area where media economics and management science are combined. The study of the competitiveness of the digital media industry is not only an organic part of the theoretical study of the strategic management of the media industry,