在某地一次“新品开发、创造名牌”座谈会上、在诸多厂长、经理的发言中,似乎存有一种“只顾眼前,不顾今后”的倾向,说什么:“开发新品也好,创造名牌也罢,只要搞得出来,就不愁没销路。”此种看法不尽全面。应该肯定,对于这些厂长、经理们这种敢于和乐于开发新品、创造名牌的精神是值得称道的。但是,在“开发新品、创造名牌”的问题上还是需要讲究一些谋略的,其中“以迂求直”的谋略,或许对这些厂长、经理们有所启迪。这 At the symposium on “New Product Development and Creating Famous Brands” in one place and in the speeches of many factory managers and managers, there seems to be a tendency to “look only at the front and ignore the future” and say: “Developing new products or creating brand names” It is worth mentioning that as long as we can figure it out, we will never betray our sales.” This is not a comprehensive view. It should be affirmed that these directors and managers are commendable for their courage and willingness to develop new products and create brand names. However, in the “development of new products, create brand names” still need to pay attention to some of the strategies, including “straightening to seek straight,” the strategy may be instructive to these managers, managers. This