自20世纪以来,世界上一些发达国家的消费者已逐渐形成了对广告的依赖。究其原因在于广告的介入,促进消费活动的广告可以丰富了消费者的生活,增长了消费知识,拓宽了消费者的视野。所谓广告色彩是与纯绘画色彩相比较而言的,它是吸引人们视线的诱饵,最能首先争夺人们的注意力的重要因素。 Since the 20th century, consumers in some developed countries in the world have gradually become dependent on advertising. The reason lies in the involvement of advertising, advertising to promote consumer activity can enrich the lives of consumers, increased consumer knowledge, broaden the consumer’s horizons. The so-called advertising color is compared with the pure painting color, it is to attract the attention of people’s bait, the most competing first for people’s attention an important factor.