从本世纪70年代末以来,改革开放政策给中国经济增添了无限的生机与活力,与此同时中国的广告业发展也初具规模,不仅向世界显示出中国现代广告业的存在,而且其表现在国家经济、文化生活中的重要作用越来越突出。国家广告法制体系和广告管理体制不断健全和完善,维护了市场秩序,有力支撑了广告业的健康发展。自电视这一媒介出现以来,电视广告便一直伴随其成长,而电视广告收入也日益成为电视媒体的主要经济来源。 Since the late 1970s, the policy of reform and opening up has added immense vigor and vitality to the Chinese economy. At the same time, China’s advertising industry has begun to take shape. It not only shows the world the existence of modern Chinese advertising industry, but also shows its performance In the country’s economic and cultural life more and more important role. The national advertising legal system and advertising management system have been continuously improved and perfected, the market order has been maintained, and the healthy development of the advertising industry has been vigorously supported. Since the advent of the television medium, television advertising has been accompanied by its growth, and television advertising revenue has also increasingly become the main source of income for television media.